Marketing your Rentals

Many potential house buyers in San Diego have decided to sit on the sidelines for a while. They think it is best to wait until the interest rates or house prices go down to more reasonable levels. It does not mean they do not want to live in a house. They do and are willing to rent a property for a couple of years. It is an opportunity for landlords in San Diego.

The catch is how to market the vacant property. Word-of-mouth is an inexpensive way to do it, but it does not reach that many people. Moreover, the story changes as it goes down the line, and the best features of that rental house may be forgotten. Therefore, any property owner in San Diego who wants to rent the premises must have an effective marketing plan. There are a few basics to consider.

• Promote The Property’s Unique Features

What makes that home special? Is it the stunning ocean views? A convenient location near public transportation? Is the fenced-in backyard perfect for pets? Whatever it is, promote the property’s unique features in all marketing materials. This will help you attract tenants who are looking for exactly what your rental home has to offer.

• Set a Competitive Price

When setting a price, be sure to do some research on comparable properties in the area. A landlord in San Diego does not want to underprice the rental and lose out on potential income, but overpricing can result in the house being vacant for weeks or even months on end. If you are not sure what a fair price would be, consult a real estate agent specializing in rentals in San Diego.

• Use an Accurate Description

Any rental listing should include an accurate description of the house. In addition, be sure to mention any features or amenities the rental home offers, such as off-street parking or a washer and dryer in the unit. A landlord should also note any restrictions, such as no pets allowed or a minimum lease term. By being upfront about what the house has to offer, you will save yourself time and energy by only attracting tenants who are interested in renting your property.

• Use Good Quality Photos

To make an excellent first impression, use high-quality photos. Potential tenants will likely look at your listing online before deciding whether to contact you, so make sure the images do your property justice. If you can, hire a professional photographer to take pictures of your rental home. This will ensure that the photos are of excellent quality and that they highlight the best features of your property.

• Consider Using a Property Management Company

Property management companies in San Diego are proficient in marketing vacant houses. These experts understand what wording will catch the eye of a prospective tenant, those features that create interest, and what amount of rent is reasonable. Alta Vista Properties is a property management company in San Diego that emphasizes good marketing.

We review marketing strategies with all our clients, developing the best way to showcase a vacancy. 

We use professional photographers who have experience in real estate pictures. Our objective is to be sure that any rental house stays unoccupied for a brief time. If you check with our references, you will quickly discover that Alta Vista Properties has a reputation for filling unoccupied spaces with dependable tenants. Incidentally, marketing is just one of the services we offer.

Please do inquire at any time about our property management services. You can reach us at 858-274-3600 or by email at info@altavistaProperties.net. We look forward to hearing from you and answering your questions about what we do as a property management company in San Diego.