marketing your Property

The real estate market in San Diego is hot! People are coming into town looking for houses to rent, while others are looking for new places to live. This is great for the landlords in San Diego.

Nevertheless, you still need to market the vacancies. Nobody should assume that a For Rent sign will draw a big crowd to the property. Old-school marketing such as billboards or park bench advertising is not enough. A coordinated approach is required. Everything that can get the vacancy message to the renting public should be used. These include:

• A great message on an online listing

Zillow.com is a great place to announce a vacancy. Be sure that the message has a catchy title, a short description that highlights what prospective tenants need to know, and a good photo of the property

• Mobile device sized

Smartphones and tablets are an excellent way of alerting the public to a vacancy. However, a landlord must size any picture on a mobile device to fit neatly within a small space.

• Instagram.

This is a platform that is tailor-made for displaying listed property. Great-looking pictures are impressive and arouse interest.

• A YouTube Channel

A video clip of no more than two minutes can showcase your vacancy and highlight all amenities.

• Great photography

We strongly recommend that a property owner in San Diego use a professional real estate photographer for any rental property images. Do not be tempted by the idea of using your smartphone. Rents in San Diego for a good house can be $2000 or more monthly. That makes it worthwhile to pay for a professional’s work.

• Drone marketing

This is great for showing the entire property. It also gives you a bird’s eye view of the neighborhood. This is another marketing tool that does require hiring a professional. However, the higher the rent, the more reasonable the extra cost will be.

• Laundromat flyers

We do not rule out traditional means of spreading the word. Many renters use laundromats for their weekly wash. A few flyers posted in the local laundromat are an inexpensive means of attracting attention.

• Word-of-mouth

It is an oldie but a goodie. You can encourage existing tenants to refer vacancies to their friends by offering a discount on a month’s rent or some other incentive that makes it worth their while.

Any or all the above should be used simultaneously. The objective is to get a rental occupied as soon as possible. A landlord in San Diego consequently must work on all the options at the same time. Knowing what to do is going to help.

Time Constraints Can Cause Issues

A landlord in San Diego can do all the marketing for one rental. It gets more complicated when a real estate portfolio has multiple vacancies. Marketing and scheduling the viewings will gobble up substantial amounts of time. Going solo is going to be a major headache. It is better to use the services of one of the property management companies in San Diego. These are professionals who know what to do. They will do all the work required to summon the curious. The best use all happens to be one of San Diego’s best.

A Property Management Company with Experience

We have served real estate clients in San Diego for years. We are very familiar with all the ways to market a vacancy. Alta Vista Properties will conduct a marketing campaign that gets results and attracts good prospects. Filling a vacancy within a few days is what we plan to do for you. The marketing is in addition to the other services Alta Vista Properties will provide.

Please do inquire at any time about our property management services. You can reach us at 858-274-3600 or by email at info@altavistaProperties.net. We look forward to hearing from you and answering your questions about what we do as a property management company in San Diego.