5 ways to market you properties

Location is always the mantra of property owners in San Diego. We agree that where your property is located is important. Nevertheless, we are also firmly convinced that the location of your marketing efforts is equally essential. You must be able to catch the attention of interested people.

Traditional forms of marketing are still used. Brochures, bench advertising, and simple For Rent signs are inexpensive but they might not be as effective today as they were years ago. We live in an age of social media, and various platforms can be used to summon a crowd. It is important that you take full advantage of what the Internet has to offer.

Some Marketing Suggestions

1. Go mobile! Research has shown that folks are addicted to smart phones, and they will do apartment searches using their android or iPhone. Landlords in San Diego should make sure that their website is sized so that the image will fit nicely on that small screen.

2. Maximize the Yelp account. We can appreciate that sometimes property owners are little hesitant. After all, the Yelp account can also include negative comments about the apartment. However, there is a way to manage even negative reviews. A positive response to a negative review, which may include an explanation or a commitment to correct any problems impresses on viewers your sincerity and willingness to respond to problems. You might even get a positive response from the person who originally was upset.

3. YouTube gives the message. A YouTube account permits the owner to put video clips on the site. It is a terrific way to do virtual tours of the apartments. We suggest that you use a professional to do those videos, because smart phone videos look amateurish. Always show contact information at least twice or more on the screen of any video clip.

4. Do not just use Instagram. Yes, it is a no-brainer that Instagram is effective in displaying vacant apartments. However, there are other social media sites to be employed. Pinterest is a fantastic way to get the attention of women, and Tick-Tock might be used to display an apartment to the younger crowd. These should not be overlooked.

5. Pay attention to SEO. Keywords and phrases can get your website on Google search and if you land on the first page of that search, so much the better! Google AdWords will help you find exactly the right words.

Work with Professionals

Landlords in San Diego who have sizable real estate portfolios are extremely busy. They might not have the time to do effective social media marketing even if they have the best of intentions to do so. It is a smart idea to work with property management companies in San Diego to place those public notices. These third-party professionals understand marketing and how to effectively market properties in San Diego. They can maximize your presence.

Alta Vista Properties is a company that you should seriously consider. We are a property management company in San Diego that has worked in this real estate market for years. We know how to attract the curious everywhere in the county, whether it is La Jolla or San Diego itself.

If you look at the vacant properties on our site you will notice there are not many. That’s because we do a great job of finding the best tenants for you using Social media strategies.

We do the marketing for you and that is not the only service we provide. We do electronic transfer of rent. The money reaches your business accounts as soon as possible. We also can prepare those financial reports you need to get additional loans or financing. Best of all, we work closely with tenants. It is our attention to the small things and responding quickly to repair emergencies that causes tenants to renew their leases. We can work wonders with your cash flow.

Please do inquire at any time about our property management services. You can reach us at 858-274-3600 or by email at info@altavistaProperties.net. We look forward to hearing from you and answering your questions.