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Optimizing Your Real Estate Marketing

Marketing is an essential part of property management. There are many prospective tenants in San Diego. They must know what is available, and getting the word out is a crucial step in protecting the cash flow.

Marketing is not that complicated. Any landlord in San Diego can be a superstar with a little effort. In fact, there are several marketing tactics to use that make people aware of vacancies and make prospects curious enough to pay a visit. Using a mix of innovative technologies and classic marketing is the best way to reach a large number of prospective tenants.

Social Media

This is the least expensive and most effective way to announce an opening. Ads on Facebook or Twitter can reach thousands at a minimal cost. Be sure to include “Please Share” (Facebook) or “Please Retweet” (Twitter) on any posting.

SEO (Search Engine Optimization) is going to draw Google to your message and place your announcement on a Search Result, so make sure that any content has SEO rich phrases.

Go Mobile

A smartphone is the sixth finger on the hand of many consumers. Therefore, having a mobile app permits a landlord to tap into the mobile marketing crowd.
The message on the mobile app must be clearly visible and easy to navigate. However, creating one is not a good DIY project and a professional should do the work.

Pinterest and Instagram

Pictures sell the rental and there are two major websites for photographs: Pinterest and Instagram. Which one to use depends on the demographics the landlord wants to attract. Therefore, both should be utilized and the one that is popular with the desired demographic ought to get the most exposure.

Regardless of which is used, the photographs should be taken by a professional. Drone video clips are an innovative way to advertise a rental in a good location and can be posted on either platform.

Emphasize a Personable Contact

A landlord has one chance to make a good first impression. That first contact might be by telephone, so whoever answers the phone should have a facts sheet and other useful information close at hand to answer any questions.

Don’t Forget the Basics

There will always be a need to use the fundamental real estate marketing tools. This includes listing in the trade papers, radio and television advertisements, and the use of billboards.

What is important is to be cost-effective, Radio and television are not cheap, and a property owner must optimize any expense. In addition, listings should include postings on real estate marketing websites.

It is easy for a landlord with one or two units to do all the marketing. However, good marketing can be time-consuming if the real estate portfolio is large. Property management companies in San Diego can handle the marketing and Alta Vista Properties is one of the best third-party managers.

Experience and Innovation Combined

Our approach to marketing is based on a complete understanding of the real estate market in San Diego. We respect traditional marketing methods, but we are not old-school. Alta Vista Properties uses social media and we are active on major platforms.

We take advantage of our relationship with tenants using them as referrals and leads. The residents are happy to do this because of our reputation for fairness. It is no secret that they send friends and family our way. We are committed to making sure that the public knows of any vacancy and that openings are filled with reliable tenants as soon as possible. Our turnaround time on any vacancy is exceptional.

Please do inquire at any time about our property management services. We can be reached at 858-274-3600 or by email at We look forward to hearing from you and answering your questions.


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Posted by: chelsea on July 3, 2019
Posted in: Uncategorized