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Dealing With The Marketing Challenge

Rental property is a smart addition to any portfolio. The apartments and houses will increase in value over time while bringing in a steady stream of income. The challenge is going to be marketing the property. It is not as easy as some people would believe. Apartments in San Diego are all over the metropolitan area. A landlord is facing some stiff competition from other landlords in the area. Space cannot remain empty for long, and the owner may not know just what to do. They may rely on print media or trying to post notices in public areas. That may be fine if the quality of the apartment is poor, but it is a recipe for problems if it is a high-level property. The landlord may end up getting interested people who are not always the best tenants.
Landlords may also be stuck with few resources. They may have no referral system or other ways of getting the word out. A property management company in San Diego has a better idea of what to do. It is staff with professionals who understand rental marketing, and how to do it effectively. These professionals have marketed apartments and rental houses before, and have the means necessary to get the job done properly. Alta Vista Properties is one of the best property management companies in San Diego. We have a track record of getting the best tenants for our clients.
Setting the Stage
We begin the marketing with some very basic activities. Space is investigated for any need of repairs or problems. We make sure that the place looks spotless and that the carpeting looks brand-new. As soon as we believe the property is worth showing, we begin to go to work on marketing.
You can expect Alta Vista Properties to use every marketing tactic possible. We certainly will use print media, but we also take advantage of the Internet. We announce on websites such as Zillow the availability of apartments and houses for rent. We also use what many other real estate agencies employ to bring in interested parties. We have a database of people who are currently living or lived, and property owned by our clients. We contact them not just for their interest, but perhaps a recommendation from them to their friends. It is using all the leads we have, which is a primary part of real estate marketing.
There Remains Another Challenge
A poor property manager is more concerned with filling a space then having it occupied by good residents. Alta Vista Properties believes that marketing must result in good tenants. We carefully screen prospective tenants to make sure responsible people occupy the apartments. We always stay within the rules of the housing codes and antidiscrimination laws. At the same time, we take care to be sure that people who can be reliable in paying rent and maintaining their obligations under the lease become tenants.
We believe that we can fill any apartment vacancy in a relatively short period. We are a property management company in San Diego with a reputation for ethical behavior. The leads we have developed over the years are reliable, and these people all trust our professionalism. We are successful in our marketing efforts because we leave no stone unturned when it comes to getting the message out about a vacancy. Any prospective client is encouraged to do a reference check on us with those whom we serve. Please do inquire at any time about our property management services. We can be reached at 858-274-3600 or by email at We look forward to hearing from you.

Posted by: jackie on April 2, 2017
Posted in: Utilities